Lorde Target Audience

Lorde is a pop singer-songwriter from New Zealand. Her music consists of many electronic sounds. Lorde’s most proclaimed song, “Royals”, won her 2 awards and 4 nominations. Her audience mostly consists of young teens through young adults. I think this age group finds her music appealing and popular because of its party essence, as well as its messages. Lorde is part of this age group herself, so this allows her to relate to her audience and fans. The best performer is one who can correspond with their viewers and listeners.

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